1. Log in to your Google Analytics account and click Acquisition - All Traffic - Source/Medium

2. As shown in the image below, Source/Medium data is shown as adriel/cpc.

3. If you wish to compare the results across campaigns, set the secondary dimension as campaign.

If the data isn't shown, please check the following.

  • The use of bit.ly link could cause Google Analytics to delete Adriel UTM, hence conversions may not be tracked.
  • Make sure Google analytics is installed on your landing page. If it's only installed on particular pages, it will only be tracking results from those pages.
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