Reports in an Excel format have more advantages, especially when you need to organize and analyze data on your own terms. Excel reports allow you to place selected sets of data into multi-dimensional tables and charts so that you can visualize meaningful trends and highlight insights.

How to download Excel reports

To save you time, Adriel provides reports in a predefined format: a set of ready-made reports to easily view and organize data, regardless of the number of campaigns and channels.

  1. Sign in to your Adriel Workspace.
  2. Click Dashboard at the top.
  3. At the top-left corner of the Dashboard, select the desired time range for your report.
  4. Click the search box and select the desired campaign filters for your report. With advanced campaign filters, you can filter, segment, and sort your report to see a specific set of campaigns or metrics.
  5. Click the Download.

Each time a report is downloaded, real-time data from all ad accounts will be updated.

Predefined Excel report

Summary

The first page of the report is the summary page. On this page of the report, you can get an overview of the campaign performance by objective and channel. On the summary page, the following data is provided:

  • Impressions
  • Link Clicks
  • CTR
  • CPC (Link Clicks)
  • CPM
  • Spend
  • Conversions
  • CPA

Data by channel

In the following pages, you will find daily performance results for the following data by channel:

  • Impressions
  • Link Clicks
  • CTR
  • CPC (Link Clicks)
  • CPM
  • Spend
  • Conversions
  • CPA

On the All Platform page, Saturday is highlighted in blue and Sunday in red so that you can easily identify and compare the performance during the weekends.

Note: If the selected time range is more than 90 days, you will get data in a weekly format.

Raw data

On this page, you can review performance results by ad group and ad creative. Additionally, data such as pixel conversion results are provided.

Note: This raw data is available only when the number of filtered campaigns is less than 11.

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